Download 100 great PR ideas : from leading companies around the world by Jim Blythe PDF

By Jim Blythe

Are you trying to find an outstanding inspiration or a few thought to make your PR and promotions more advantageous and leading edge? This publication includes a hundred nice PR rules, extracted from the realm s top companies.
Ideas give you the gasoline for people and firms to create worth and luck. certainly the facility of principles also can exceed the ability of cash. One basic notion may be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of shoppers. This publication should be that very catalyst. every one PR inspiration is succinctly defined and is through recommendation on the way it might be utilized to the reader s personal company state of affairs. an easy yet most likely robust booklet for someone looking new suggestion and that killer program.

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Sample text

Many successful entrepreneurs are asked to talk to assemblies of people—sometimes at short notice—and should always be prepared and positive. Failure to be prepared and positive can have very serious consequences, as famously happened to Gerald Ratner when he criticized his own products in a speech at what he thought was a private dinner. Although Ratner was only joking when he referred to his jewellery products as “crap,” a reporter published the comments and Ratner’s business virtually disappeared overnight.

38 • 100 GREAT PR IDEAS 19 CREATE A PHOTO OPPORTUNITY They say that a picture is worth a thousand words. For most newspapers and magazines a striking picture can take up more space than a thousand words, and takes a great deal less effort to produce. Getting the photographers along to your media event will make the story a great deal more publishable, and will also create a great deal more interest among your publics. For this to happen, the story must be visually exciting as well as newsworthy, of course.

The idea The founder of a magazine for internet enthusiasts used to carry anything up to 250 back issues of the magazine in a backpack wherever he went. He thus always had a copy (or even more than one copy) to hand out to anyone who might be interested. He also wore a shirt with the company name and logo on it at all times, and talked about his product at every opportunity—to the point where friends and colleagues began to ridicule him. ” Less extreme examples might be gym owners who talk continually about exercise and sport, flying school owners who talk about the fun of aviation, bookstore owners who discuss literature, and so forth.

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