Download 100 Great PR Ideas: From Leading Companies Around the World by Jim Blythe PDF

By Jim Blythe

Are you searching for an exceptional proposal or a few notion to make your PR and promotions more beneficial and leading edge? This ebook includes a hundred nice PR principles, extracted from the area s most sensible companies.Ideas give you the gas for people and corporations to create price and good fortune. certainly the ability of principles also can exceed the facility of cash. One basic suggestion will be the catalyst to maneuver markets, motivate colleagues and staff, and catch the hearts and imaginations of shoppers. This booklet might be that very catalyst. every one PR thought is succinctly defined and is by means of recommendation on the way it will be utilized to the reader s personal enterprise scenario. an easy yet very likely strong e-book for a person looking new proposal and that killer program.

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His fictional team, Melchester Rovers, had several sponsors, including McDonald’s, TSB, Subbuteo, and Nike. Sponsoring a fictional football team may seem like a bizarre idea, but there are many advantages. First, it’s a way of reaching a very young audience. Second, it’s fairly certain that the team will win each week, will not become involved in drug scandals, and will remain reasonably sober and well behaved at away fi xtures. Third, the comics are frequently kept and reread, often many times over.

The resultant pictures were widely used, and of course the company was mentioned in many of the stories (although the blade itself wasn’t). The company capitalized on the event by using its own photographs of the occasion in its advertising, so readers made the connection between the company and the stunt. 100 GREAT PR IDEAS • 39 In practice • Ensure that you have something photogenic: celebrities are always good, but other possibilities might suggest themselves. • Don’t forget to invite television news crews as well.

In business-to-business markets the smaller trade journals are also easier to get into, since they are likely to be more specialized and have fewer news-gathering resources. The idea Jason Calacanis, founder of Silicon Alley Reporter (a small specialist magazine for internet enthusiasts), found that major media outlets were not usually interested in him or his company. He recommends working through small media outlets rather than pitching to the big boys. Pitching a press release at a smaller medium is usually easier and more likely to succeed.

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