Download A Three-Tiered Approach to Global E-Commerce: Experiences of by David Paper, Kenneth B. Tingey PDF

By David Paper, Kenneth B. Tingey

This situation examine makes use of a three-tier networked firm version built to facilitate greater realizing and administration of worldwide company standards in E-commerce and describes how one association, Nu pores and skin bargains with administration of individuals and assets within the context of a world, networked company.

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Their appearance brought about an increase in social interactions by promoting them as well as facilitating their management. They are defined by being virtual communities in which the users create and manage profiles through which they maintain relationships, share information, create content, etc. , 2010). It should be made clear, however, that while the majority of virtual communities can be put under the umbrella of social networks, not all social networks involve a community (Celaya, 2008).

Human component). 4. Information about products and services (information component). Huang and Benyoucef (2013, p. 0 technologies which support social interaction and user generated content in order to assist consumers in their decision making and acquisition of products and services within online marketplaces and communities. , Constantinides, Romero, & Boria, 2008; Michaelidou, Siamagka, & Christodoulides, 2011; Swamynathan, Wilsom, Boe, Almeroth, & Zhao, 2008) contributions suggest that social commerce helps: to improve a company’s reputation, to strengthen the relationships they have with their clients, to identify business opportunities, to support brand and product development, to increase track to the company’s website, to offer higher quality products, to predict the market’s tendencies and to maximize the return on marketing investments.

This web of links between blogs creates the ‘blogosphere’ (Li & Bernoff, 2009). The methods of creating and maintaining blogs are varied. Thus, a blog’s topic can be general or focused, the blog can be free or can cost money and can allow or not allow comments and opinions. This permits the content to be enriched through the opinions of users and added links (Mu~niz, 2010). However, many editors tend to reserve the right to eliminate inappropriate comments (Meerman, 2007). There is a wealth of opinion about how to classify the different types of blogs, although authors generally fit into the following types (Burgos & Corte´s, 2009; Celaya, 2008; Macia´ & Gosende, 2010; Sanagustı´n, 2009): • Personal: the authors of these blogs share their most personal opinions through their articles, complementing them with photos and videos related to their dayto-day life.

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